[A note: I’ve been destashing! I went through and got rid of over half of my collection, and there’s some greatly discounted, mainly mainstream polishes looking for new homes (US only, I’m sorry to my international friends, the shipping just isn’t feasible or cost effective). You can check out what’s available on my destash Instagram @GingerlyPolishdestash or by checking out this Google Doc! Feel free to message me on IG or email me if you’re interested in any shades!]
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Let’s begin this post by saying that Essie has been on quite the silly little journey lately. I get it, Essie, I turned 30 last year and I feel a little silly at times too.
But it all began in 2023 when they released a UK exclusive winter collection called Just Chill. Yes, this was very strange for a US based brand that had been steadily releasing collections to their American customers for the entire year and had never missed a seasonal release previously. It was like ‘A Year Without a Santa Clause’ (was that too niche of a reference, was that too millennial of me, did anyone else watch that growing up). And that UK collection had some gorgeous polish colors in it, but like a baby, I forgot about it as soon as it was out of my sight.
2024 came, and there was again, no winter release – not even in the UK either. Still strange, but again they had been steadily releasing collections all throughout the year, so I wasn’t worried. Then in February of 2025 (I’m crosschecking the timeline by @essie_obsessie’s account – if you’re interested in anything and everything Essie, I highly recommend her account) suddenly, the Just Chill collection reappeared as a US release. Essie didn’t formally announce it at all, and it hasn’t appeared on their website, but apparently it was our Spring 2025 collection (I do have it and will be swatching it up soon). Also, the US release only came with 5 of the 6 UK shades, missing ‘Easy Freezy’ and instead replacing it with ‘Muchi Muchi’, an already permanent shade.
Weird, but alright new shades, sure! I did say they were gorgeous so I was glad to be able to snatch them up. Then later that month, there was an official announcement for the ‘Be Them All’ collection (which this post is covering today). When this collectoin was originally released, it featured 10 shades: 6 cream enamel shades and 4 special effects toppers. But now, as of this blog posting, suddenly the Essie website is only featuring 7 shades of the 10 shades, with 3 of the creams missing. They’re still featured in the Be Them All header photo, but they’re missing from the specific collection listing.
Because suddenly, those shades are shown in a new release called ‘Riviera Rush’. THAT collection hasn’t been officially announced on Essie social media but you can find the shades at Ulta now (at least the cremes). Those shades include 3 new cream shades, 2 new special effects polishes, the 3 creams from Be Them All (including the namesake polish of that set) and 1 re-promoted special effect polish that came out in the original release of the line in April of 2024.
I cannot understand it, and of course, Essie will not be explaining any of this. We can simply speculate, like hey maybe it’s tariff related, maybe it’s inflation related. Either way, it’s all simply fascinating to me and I just had to lay it all out for someone else and get it out of my brain. (I had also already typed out and finished this post once, and then WordPress didn’t save it and I lost it all, so I had to extra talk about it).
We’re beginning with that whole history lesson to set up the fact that this post will be going over the ten shades of the ‘Be Them All’ collection and I just wanted to explain why there might be some discrepancies when you look up this collection later. I shall be swatching it as it originally released, so this clearly means that this blog is now helping to record history. You’re all welcome.
So okay yes, the Be Them All collection. As I mentioned a few times, it released with 10 shades: 6 cremes and 4 special effects toppers. Essie notes with this release: “Who wants to tick one box when you can be them all with loud and vibrant shades that showcase every side of you”. So it’s about how you’re not just one thing, you can Be Them All. Get it. (The redoing of this entire post is clearly getting to me, I’m getting Bold Happy).
The 6 cream shades are available from Beyond Polish. You can use code GingerlyPolished for 10% off individual items. It is affiliated so I would earn a tiny little commission for each sale, so absolutely no pressure to use it. And then for the 4 shimmery special effects shades, Essie says they are exclusive to CVS.
Okay PHEW let’s finally get on into these swatches!
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