Did you know APPARENTLY there’s a scientifically ugliest color? It’s Pantone color 448C, and though it has only been informally dubbed “the world’s ugliest color”, it’s already been put to work. In fact, that color then was “selected in 2012 as the color for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive color.” Who doesn’t love that!
Actually my favorite note about this shade was “The Australian Department of Health initially referred to the color as ‘olive green’, but the name was changed after concerns were expressed by the Australian Olive Association.” I’m learning so much just from buying nail polish. (And sorry, I’m still going to call it olive green, I don’t have any olive farmers beholden to me).
So with the knowledge of this so called ugliest color, Holo Taco was absolutely inspired and released a creme shade called ‘Born Ugly’. I hadn’t purchased the polish when it first released last April as I don’t love to pay shipping for just one polish (woe is me who’s bought every other collection so I had nothing else to buy at the time, it’s just so tragic). It was limited edition and then shortly sold out, so I put it to the back of my brain.
Fast forward one year later, lo and behold, it’s back! A brand new collection containing the famous shade dropped on April 1st and it WASN’T a joke. The ‘Born Ugly’ universe was expanded into the ‘Haute Garbage’ capsule collection. This set features 4 shades, including the original ‘Born Ugly’ creme along with 3 other lovely and ugly polishes. This collection is also limited edition, though at the point of writing this all 4 shades are still in stock on the Holo Taco website.
Are you feelin’ ugly enough yet? If not, let’s get on into these swatches.
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